Injustices faced by black people in South America Essays

Injustices faced by black people in South America Essays Injustices faced by black people in South America Essay Injustices faced by black people in South America Essay Essay Topic: Black Boy I am going to use the film The Colour Purple to look at the way Steven Spielberg uses media techniques to look at the injustices faced by black people in South America in the 1930s. I will be using evidence from the film to help support my answers. The slave trade made the black people to come to America in the 17th and 18th century. But this was abolished in 1870 by the civil war which had broken out. However, what the white people had thought of the blacks did take a lot longer to change. The black people in South America in the 1930s were treated terribly, especially the women, and were given no rights. Black people werent allowed the same rights as whites and had no rights over them. Black women had no rights over men and could be abused, beaten, raped and forced to do anything the black men wanted. The film The Colour Purple is about two black sisters named Nettie and Celie. Celie was raped twice in her youth and had two babies taken away from her dad and think her dad has killed them. Then Celie to a new home with Mr. (whos name we do not know). But Mr. Prefers Nettie. Nettie then later moves in with Celie and Mr. Who then tries to rape Nettie on her way to school, but she fights back and stops him from doing so. When Nettie returns Mr. Kicks her out. She then promises to write to Celie but none of her letters reach her. Later on Celie meets Shug Avery who Mr falls in love with. When Celie grows up, Shug Avery helps Celie to find the letters when Mr went away. She then finds the letters hidden under the floor boards under a chest; she then becomes mad with Mr for hiding the letters. Celie reads all the letters, which leads up to Mr asking for a shave. This is when Celie gets the idea to slit Mrs throat, but fails when Shug stops her just in time. A few years later Celie gets t he house due to Mr dieing of old age. Celie then receives a letter from Nettie saying she is returning from Africa with Celies son and daughter. They soon return to America and end up living together. The film starts with credits written in purple on a black background with only the sound of birds fading into the background. This shows it is a serious film because there is no happy music or any sounds that relate to anything happy. The film starts and the first thing you see is a field of purple flowers on a sunny day with some happy music. The two girls are running around happy as Larry, singing and laughing and dancing through the field of tall purple flowers. Spielberg uses a crab shot to make us feel part of the film. As they come out of the field and you can see their whole body you immediately notice that something is wrong as one girl, Celie, seems to be pregnant. The dad then arrives and insults the pregnant girl by saying: Celie you have the ugliest smile this side of the equator. This shows that Celie is being treated badly and unfairly and also gives a bad impression of the dad. Suddenly the scene goes into a dramatic form from a peaceful yet powerful form. You can now see Celie on a bed screaming and crying in pain on a bed in what seems to be a barn of some sort. The background outside is a windy and all together bad weather view, which really gives the emphasis of a dramatic scene. Her sister, Nettie, is there trying to calm Celie down as she soaks a blood covered cloth in a bowl of blood red water. Then we immediately realise Celie is giving birth. The shots of the camera are a lot of close up shots to show the feeling and emotion on the characters faces. The dad then comes in and shouts: Aint you done yet? which shows he is bored of waiting. When Celie is done giving birth her dad comes in and takes the baby way gives us an even worse impression of their dad. It also makes us feel sorry for Celie going through all that pain for nothing. In the second key scene shows Celie and Nettie running around in the garden of Mr, who is reading his paper. He then looks up and blanks out Celie with his paper and watches Nettie. The scene then changes to follow Nettie down a country road with books in her hand. The audience picks up the impression that Nettie is on the way to school. Then we see Mr riding up beside her on his horse. The road then splits into two and goes around a group of trees. Nettie goes around one side and Mr going the other side. They can just see each other through the trees. The shots used by Spielberg are more crab shots so we can see the view points of each of the characters eyes. Nettie can see Mr smiling through the trees and becomes scared so walks faster, almost to a jog. She looks over again and just sees the horse with no Mr as the rider. The paths then meet up again and Mr is not on the horse or visible to Nettie. He pops out behind Nettie out of the trees laughing. He removes his hat and flower petals fall out. All these visual clues give us the impression that Nettie is going to be raped by Mr. The scene is made tenser by the silence of no music and only Mr singing to Nettie and the sound of the horse foot steps. He then grabs her, as she keeps repeating the line: I gotta go to school! Nettie is then dragged out of view into the bushes by Mr. You then her screams making the scene very dramatic. Suddenly Mr is heard shouting and it is obvious he is hurt and is in pain. The next visual of Nettie and Mr we see is Nettie running and Mr falling to the ground holding his groin. He then says: Im gonna get you. This shows a big injustice to black women and their rights in that Mr tries to rape Nettie in broad daylight. This shows us that Mr has a poor view towards women and doesnt care if he is caught. The third key scene is about whites having control over the blacks. Spielberg has started the scene with a cheery fashion with a guitarist playing in a happy town centre environment. It starts with Ms. Millie looking and complimenting Ms. Sofias children, as she kisses and hugs them. Ms. Millie cannot leave the children and starts the trouble by asking Ms. Sofia if shell be her maid as which she replies: Hell no. This builds up the tension as the people turn and look. The mayor goes up to Ms. Sofia and slaps her. Ms. Sofia becomes angry and slowly clenches her fists. As she hits him a van drives past and blocks the view of the audience building up more tension. When the van has drove past you see the mayor floored. You can tell she has obviously hit him. All the town people crowd round and start shouting abuse at Ms. Sofia. This, again, builds up tension as you want to know how she will escape the situation. The camera scans round showing the emotion on the town folks faces and finally Ms. Sofias. She then spots the sheriff and shouts for help but instead he hits her with the handle of the gun and she lies on the floor. The wind then blows her skirt up showing her underwear. This has been done as it creates humiliation and lose of dignity. The camera shot here is a birds-eye view of things making Ms. Sofia look small and helpless. The forth and final key scene is the scene in which Celie is reading the letters from Nettie she and Shug have found. This has been done to show the readings of the letters in corresponding lives. The scene is bright and sunny in different scenarios. The scene tells the story of the excitement of Netties new life in Africa. In Africa the white men are building a new road straight through the village of the black people in which Nettie is staying. The blacks dont have a say in the matter. In Netties story there has also been a tribal ritual in which children are given the scars of the tribe on their faces. The scene ends up being built into a very tense scene. Celie is being forced to give Mr a shave and is sharpening the blade on the razor. Whilst this is happening Shug is applying red nail varnish. She is also wearing red. Red has been chosen to symbolise danger. Then Mrs children run past and tell Shug, Celie is giving Mr a shave. She immediately realises the danger and runs back to the house in time to stop Celie from killing Mr. Spielberg uses the techniques well by switching between the two countries; zooming in on both the tribes childs face and Mrs neck, and also Shug sprinting to the house in time. This technique is a excellent way to build the tension, and is doubled by the help of the music becoming quicker and quicker, until contact is made on the boys face. The camera is then flicked to Mrs still face, as if he has been killed. Then the camera is pulled out in order to see Shug holding Celies arm back with the razor in her hand. In conclusion, I think Spielberg has created the drama and excitement needed to portray the injustices of black people in South America in the 1930s, by using the camera angles and music to his advantage. The injustices portrayed successfully are that of: * Women not allowed to keep their children * Women getting raped and beaten And * African countries having to suffer to the expense to white European nations. Overall Spielberg has created a very successful film by using many different camera angles and the use of music to produce the film.

Three Common Writing Mistakes in University Essays

Three Common Writing Mistakes in University Essays Three Common Writing Mistakes in University Essays Essay writing is a challenge university students frequently face. Anyone who hopes to earn high grades needs to spend quality time writing convincing papers. Guides for writing essays suggest having a structured text, solid thesis, and reliable resources. All these tips are useful, but students frequently mishandle their time and make mistakes. Some of the minor ones can be avoided with a little awareness: â€Å"Stolen† Content Plagiarism is the act of taking someone else’s work and claiming it as your own. It is an offense taken very seriously in the academic and legal worlds. Students should not merely rephrase other content, but use it as a reference, with appropriate attribution.Plagiarism search engines are easily accessible; many professors use them to check students’ work. Write with a fresh, personal approach and use footnotes and other tools to cite your references. Excessive Arguments Professors suggest their students have strong arguments to defend their essays. Be careful not to overdo it. You might be tempted to fill your essays with as many statistics and quotes as possible, but this can work to your detriment. Too many disconnected facts or statements make for muddled work. Keep your arguments focused. Shorter essays should be limited to approximately three main arguments to keep everything connected and orderly. Unrevised Papers You have spent a considerable amount of time mulling over your essay and writing to the best of your abilities, and then finally, it’s finished. However, your work is not yet done. Take a short break and then give it a second read. You might start noticing some opportunities for improvement. Whether some statements need tweaking, or you catch some spelling errors, it’s best to review and revise at least twice before handing in your essay. Professors want your work to be its best, and with some work you might meet their expectations. For professional essay writing services, call today at 1-800-573-0840.

Summary Essay Example | Topics and Well Written Essays - 250 words - 85

Summary - Essay Example The authors provide useful information by indicating that minority ethnic groups are usually alternative consumers because they have a different culture compared to the mainstream population. The authors indicate that migration usually leads to increased presence of minority ethnic groups within a country. These groups are important, making it fundamental to consider their needs during marketing. In order to reach them, the marketers must embrace marketing strategies that are different from the macro community in the same country. In order to reach out to the minority ethnic groups, the marketers should apply procedures that several companies use when dealing with ethical problems. However, one may question such an ideology based on the divergent opinions from scholars and technocrats. It is impossible to apply organizational techniques to address the marketing needs of minority individuals. It is worth restating that failure to formulate comprehensive techniques would only lead to collapse of a marketing

Significance and Implications of Research Ethics to Nursing Essay

Significance and Implications of Research Ethics to Nursing - Essay Example Research ethics plays an important role in the nursing management and leadership. Since leaders and managers of healthcare institutions should abide by the highest ethical standards, they can guarantee ethical nursing practice only through research ethics. Both qualitative and quantitative research provides evidence that nurses can use to treat their patients or prevent specific medical conditions. Leaders and managers in nursing depend heavily on nursing research to provide effective directions and decisions that nurses can prefer in their medical undertakings. It implies that research ethics merits objectivity in nursing management through the provision of concrete results. Effective nursing management entails nursing practice and decision-making that is anchored on concrete evidence from research. Such research could either be qualitative or quantitative but either way, it must embrace ethical principles. Burns, Grove, and Gray list consequentialism, principlism, virtue ethics, an d deontology as four major nursing ethical theories that concern research ethics. These ethical theories inspire the thinking of leaders and managers in healthcare institutions to make ethical decisions in nursing practice. With regard to consequentialism, the outcome of nursing research determines the morality of the research. It means that the response in connection with certain medical undertakings can only be valid if they are positive irrespective of the decision-making process or the ethical principles applied to the research.

The Lululemon marketing plan for 2010 Essay Example for Free

The Lululemon marketing plan for 2010 Essay Introduction The Lululemon marketing plan for 2010 includes recommendations and goals for the Lululemon brand, as well as goals for the newly proposed male brand Outer Muscle. Main objectives include: âž ¢Introduce Male Brand Outer Muscle oTarget â€Å"Educated Physically Active Male† oPrice male brand similarly to Lululemon brand, using more-for-more pricing. oPositioned as high-price Yoga/Exercise Apparel oIncreased advertising at beginning of Life cycle, reducing advertising with age. âž ¢Continue with Current Lululemon Strategy oRetain exclusivity of brand oContinue use of Prestige Pricing oLittle to no promotion oVery little advertising oPersist with current marketing strategy for tween brand Ivivva âž ¢Increase Brand Awareness o2% increase in advertising budget oSponsorship of events, increased Philanthropy work, and outreach within community Target Market Lululemon’s current primary target market is the â€Å"Active Young-thinking Woman†. Women who are appearance-conscious, physically fit/active, well educated, aged 16-45, in the upper to middle class and residing in North America. Lululemon is using a niche marketing strategy, going after a very narrowly defined market segment, in which they have had great success. This niche market will remain the primary target market in 2010 however; Lululemon will also begin to target the â€Å"Pre-teen girl† market with the Ivivva brand, and the male market with the Outer Muscle brand. Lululemon already has a male clothing line, and has been trying to gain a part of the male-workout market for a while now. In 2010 Lululemon will use product development, introducing â€Å"Outer Muscle† as a new male clothing brand, made with the same commitment to quality as Lululemon. This new brand will cater to a male target market similar to Lululemon’s female â€Å"Active Young-thinking Woman†. This target market will be the â€Å"Educated Physically Active Male† will target educated males, who are appearance-conscious, physically fit/active, aged 16-45, residing in North America. This multi-brands branding strategy will allow Lululemon to market to pre-teen girls who may not be able to identify with the more-mature Lululemon brand, as well as to male consumers who would not be prone to shop at Lululemon, due to it’s over-positioned reputation as a female clothing company. Pricing strategy will continue to be a more-for-more value proposition within all brands of the company. Each constituent of the marketing strategy serves to ensure that Lululemon’s position in the mind of the consumer is not changed, while they venture into new target markets. Positioning Lululemon is currently positioned as a high quality, exclusive, yoga and sporting apparel company. In many ways Lululemon is over-positioned as a strictly female company, which is why in 2010 they will use multi-branding to address the male market. In using the proposed promotion strategy and advertisements, Lululemon will not change their current position significantly, but instead further differentiate themselves from competition in already established values. It would be a mistake for Lululemon to try to adopt lower prices having traditionally differentiated their products using more-for-more differentiation. By continuing to position them self as high-quality, high-price clothing, Lululemon can gain more customer loyalty, and ensure that they do not lose their image of superior quality. Lululemon will continue to uphold the highest quality standards for it’s products and position the male brand as high-priced, high quality clothing. Both brands will differentiate themselves from their main competition by catering to the yoga/exercise market, as compared to competitors addressing the daily-life fashion market, and the sporting apparel market. Pricing Strategy Value Added Pricing – Lululemon uses this pricing strategy when creating their apparel. Rather than cutting costs and making a lower quality product, they add extra features such as adjustable straps and women’s pockets to differentiate themselves from their competitors as well as help their target market justify spending more money on their products. Prestige Pricing – Even though Lululemon clothing is not comparable to a Rolex or Louis Vuitton purse, it is prestigious and exclusive in its product category. This is what Lulu’s target market loves about their brand. Its high quality not found in every city and mall, fashion forward and represents a healthy, well off lifestyle. These approaches to pricing are visibly successful in today’s economy. Even throughout the recent recession Lulu managed to maintain a profitable company, expanding their store count while creating expensive, high-end workout apparel. Changing their target market to accommodate the middle class to lower income demographic could be detrimental to Lulu’s  success. Creating a cheaper line of clothing or marking down products to sales items would lessen the exclusivity of Lululemon, which could then effect the current target markets perception of the brand. Recommendations for the pricing of the men’s brand we suggested earlier, is to keep prices relatively high but yet great quality and options for different features and different size options. This will follow the common theme Lulu has instilled in their customers and will help differentiate themselves from other competitors such as Nike and Adidas who thrive in the men’s athletic wear market. Distribution Strategy Lululemon stores are not situated on every street corner in every metropolitan area or large city. They base their distribution strategy more along the lines of exclusive opposed to intensive distribution, therefore stores can be found in cities across Canada and the United States where the desired target market is represented by similar and correlating demographics. Lululemon stores have a very welcoming atmosphere full of friendly faces and have an earthy feel too them. Saskatoon’s store is located downtown where all the great shopping lies which makes it a one stop shopping trip for Lulu customers, who can do it all once entering Saskatoon’s downtown area. Its location provides great convenience for their target market, which includes working, high-class women and young university students who live active lifestyles. Specialty store – Lululemon carries yoga inspired apparel for healthy lifestyles, which could be categorized as a narrow product line. However, within this line is a deep assortment of active wear that can be used for many sports and activities, for all shapes and sizes. Franchise – In Saskatoon the Lululemon is privately owned. This creates the opportunity for the franchisee to do the hiring and management of his or her employees to the best of their ability. For instance, the franchisee for Saskatoon’s Lululemon puts on an annual sale that is not administered by the franchisor. It allows Lulu customers from all over to merge in Regina for a three day sale of extremely marked down product from previous seasons. Recommendations for the men’s brand would be to open new stores beside the existing Lululemons. This would offer a separate entrance and atmosphere for men to enter in hope that it will eliminate the stereotype men have with Lululemon stores. Product Strategy Many of the components of Lululemon’s product and branding strategy are well suited for the target market of the company and will be maintained. Others will be altered in 2010 to increase product differentiation and brand awareness. Lululemon has a wide product line. This product line is available in a wide range of colors, designs, and patterns that stand out and are updated often. This allows Lululemon to remain attractive to their target market of fashionable women. These women want to stand out as trendy and unique, and because of this, the company will continue to regularly create many different styles to cater to them. The company will focus more attention on men’s clothing, but under a new brand. This strategy will be explained further under branding strategies. The current product mix will be modified. Currently it is very broad with few focal points. In 2010, Lululemon will not be offering bags, such as luggage, and backpacks, or work-out accessories. This strategy will give them the ability to focus more on the men’s brand. The tween brand, Ivivva, was implemented in fall 2009. This brand will offer products for those from the ages 6-12. Lululemon will continue to promote and develop this brand but in addition, new products will be developed including attire for activities such as dancing and ballet, figure skating, and swimming. Lululemon will maintain their current packaging tactics involving the use of shopping bags and price tags. The bags are reusable, stylish, and inspirational. The tags that are found on each item are very informative, containing the directions and uses of the product. Both methods are useful and are appropriate for their well-educated target market. Since this packaging approach fits the need of the current target market so well, Lululemon should continue with this strategy. Currently, the services of Lululemon include free alterations. Lululemon will continue to offer this courtesy. The company will also be offering various classes such as yoga and pilates. Branding Strategy Lululemon is currently branded as a high quality and prestigious brand. The company should still be positioned as such, but will become much more distinct. Currently, Hoopla is a competitor; especially since the clothing styles and branding are so similar. To differentiate itself, Lululemon will alter the logo that they place on their clothing. The waistband or the hem of the clothing will feature a small inspirational message plus the Lululemon logo. Some of these messages include â€Å"dance, sing, floss, and travel† and â€Å"breathe deeply†. This characteristic will make Lululemon stand out, as well as add a unique component to each item. This uniqueness will appeal to the target market. In addition, a new brand will be implemented under Lululemon in 2010 for men’s wear. The name of this brand is Outer Muscle. The logo is derived from the lower case Greek symbol theta, which will coincide nicely with the Greek Lululemon logo omega. Theta represents a mathematical tool associate with angle, so Outer Muscle’s slogan will be â€Å"Get the perfect angle on your work-out†. This brand will be targeting educated and active men in the same age category as Lululemon’s target market. Outer Muscle will also be positioned as high priced, high quality, and trendy. The branding strategy used is multi-branding because a new brand is being developed with existing products. Now, the men’s wear and women’s wear will be separated. Advertising and Promotion Strategy (IMC) Lululemon’s advertising and promotion strategy will mostly be maintained, with a few modifications. Currently, Lululemon advertises through their reusable bags, through word of mouth, and through a few events. Also, their  logo is found on each product and they are advertised in a one page spread in the University of Saskatchewan handbook. Their strategy of involving very little integrated and marketing communications (IMC) makes Lululemon an exclusive and prestigious brand. Having few sales or promotions adds to the exclusivity and value of the brand. Since this strategy is appropriate for the target market that wants to appear distinct, and privileged, it will be maintained. One alteration is the addition of more public relations by being involved in more events. By sponsoring athletic events and events at the University, the company will not only be noticed by their target market, but be seen as an ethical and respectable company. The company will also be sponsoring events such as the Breast Cancer Walk and Relay For Life, which will also help the company’s image. Due to the upcoming Olympics, Lululemon will be sponsoring the athletes with swag bags that include water bottles, headbands, workout gear, and lounge gear. An incentive will be added for shoppers in 2010. An events card will be distributed to customers. This card is a punch card. After purchasing $500 of merchandise, the consumer will be able to attend a free athletic class that is offered by Lululemon. By offering events instead of discounts or bonuses as rewards, the company will still be seen as highly prestigious. To promote the new brand, Outer Muscle, the IMC budget will be increased from approximately 1% of total profits to 3%. Strategies such as sponsoring athletic teams, online advertising, and advertising in athletic magazines will be executed. Once Outer Muscle occupies 25% of the market share for men’s athletic yoga/exercise apparel and has been established as a competitor to brands such as Under Armour, the IMC budget will be reduced back to 1%. It will be reduced to become an exclusive and prestigious brand like Lululemon. Conclusion In conclusion to achieve our main goals: âž ¢Addressing the male market âž ¢Preserving â€Å"exclusivity† of Lululemon âž ¢Increasing Brand Awareness Lululemon will make use of multi-branding introducing the new brand Outer Muscle targeted towards the male market. They will continue the use of more-for-more prestige pricing to retain their exclusive image. Finally they will increase their budget for advertising/promotions, with a heavy emphasis on philanthropy and community outreach, to further increase brand awareness and distinguish Lululemon from competitors.

Wind Energy Essay -- Power Renewable Resource Global Warming

Wind Energy â€Å"Take care, your worship; those things over there are not giants but windmills.† -Don Quixote de la Mancha by Miguel de Cervantes I. Abstract: Wind energy has many pros and cons, and thus is subject to much scrutiny as a viable energy source. A fundamental qualification for wind power is the ability to support the vast industries and the enterprises of the 6.3 billion people that inhabit this planet. In addition, wind power must be able to meet the needs of the Earth’s population in a renewable, reliable, and responsible manner. In the following paper, wind energy will be evaluated based on its energy/cost efficiency, possible environmental ramifications, its practicality and the various countries already implementing it, the logistics of installing and maintaining the turbines, and finally any possible improvements that loom in the future. II. Historical Background: Since the dawn of time, man has relied upon wind to run his creations, most notably windmills and boats. In fact, the first wind-driven machines were implemented in Persia as early as 200 B.C. However, in the last decade, wind power has come to the forefront in the race to unearth alternate energy sources. America and the world as a whole have relied upon non-renewable sources of energy for decades. In previous years, the search for renewable energy had been relegated to the backburner, lying dormant as the oil market boomed. However, the use of fossil fuels has been embroiled in many environmental issues, not to mention political and economical ones. However, rising oil prices and the questionable security of America’s oil sources has led to a new clarion call for clean, efficient energy. Proponents of wind power argue that it is clean, resp... ...onic, tulip encircled windmills of Holland with new, ultra-modern designs. The thatched roofs and the wooden frames have been replaced with steel that is strong yet still light. Indeed, if Don Quixote attempted to charge these windmills, he would be in for quite a surprise. http://www.engineeringtoolbox.com/docs/documents/1214/wind-velocity-diagram.png CALCULATIONS The basic equation P = 0.5Av3 details the maximum power produced by wind blowing through a certain cross sectional area (A) where v=velocity, Ï =density of air, and P=Power. P = 1/2 Ï  A v3 P = power (W) Ï  = density of air (kg/m3) (At sea level and at 20  °C, air has a density of approximately 1.2 kg/m3). A = cross sectional area (m2) v = wind velocity (m/s) NOTE: Density of air is directly proportional to density and altitude. Thus as temperature and altitude decrease, air density decreases as well.

Playgroups support and offer valuable opportunities Essay

Playgroups support and offer valuable opportunities for parents to meet and share their experiences and for children to play and socialise. They are coordinated by qualified community workers who give parenting tips and advice and provide information about other community services for families. Expert guest speakers are invited to talk about topics related to parenting or childhood development. Parents are encouraged to become involved in planning and running playgroup activities. Playgroups provide a range of learning experiences to stimulate children’s intellectual growth. They learn about interactions with other children and can develop their communication skills. The community workers can help parents with behaviour-management techniques, provide information for parents about topics such as child development, health, hygiene and child safety. They can also help with developing social networks for parents, and identify developmental problems and refer families to relevant services. BENEFITS FOR FAMILIES Supported playgroups bring a number of benefits to the communities in which they operate and to the people who take part. These benefits areThis is a service that lends toys, games, puzzles and educational aids to families. The items from the toy libraries must be returned at a certain time. At some toy libraries, children are allowed to attend the library to play with the toys there. Leisure library – this provides play materials for adults, especially for disabled adults and families from disadvantaged backgrounds, who have not known the joy of play. Teenagers can also benefit form these libraries, as there is challenging activities that could positively counteract effects of boredom, such as drugs and alcohol abuse. The libraries for children, the toys/resources that are lent, can help children to develop physically, mentally, socially and emotionally. They can learn through play by imitating, exploring, creating, solving problems and sharing with others, (brothers/sisters). Toy libraries promote ACTIVE LEARNING. The libraries also help low-income families who are not able to provide their children with adequate learning opportunities. The parents may not be able to send their child to any form of pre-school centres. Specialist toys and equipment, which can be very expensive to buy, can be available for children who have special needs. Many toys which can be bought at home, end up lying about the house, with the toy library, 1 toy is exchanged for another. Other benefits for having a toy library is that it can help parents learn about and are empowered to provide suitable stimulation for their child. Some may say that parents don’t want to get involved, but the fact is that the parent doesn’t know what to do or how to do it. The toy library could help the children and parents to play together, to share the activities, this would help to strengthen the family unit. Children who are ‘at risk’ can receive preventive stimulation, the toys at the library may be graded, this can help the child make steady progress on their development. The child’s self confidence may increase with each toy, when they master the activity. Therapists report that children receiving therapy and also belong to a toy library, generally improve faster with their development and social well-being. There can be additional services that can be offered by toy libraries, these are names of childminders, schools in the area. Leaflets giving information about organisations, nutrition and different workshops, that are available in the local area. Homestart This is a charity organisation, in which parent volunteers help families and children through rough patches in their lives. Volunteers help all types of parents, mums struggling with post-natal depression, young couples who don’t have any idea of what to do during their babies early years, professional women having difficulty coping with the switch from the structured work environment, to home life and late parenthood. The volunteers provide non-judgement support to allow the people to build on their own strengths. Homestart volunteers set out to end the isolation that parents with young children experience. It offers friendship, practical help and support. They are trained how to talk, encourage, when necessary to guide mums and dads. The parent volunteers create an atmosphere in which families can cope with the pressures they are facing, this can then reduce the potential, for family breakdown. The volunteers can also help families get their act together sufficiently so they no longer need the supervision of statutory social services. E. g. in 2003/4, 822 children whose families were supported by Homestart were removed form the child protection register. The volunteers work alongside parents, not telling them how to bring up their children, but may offer advice if asked. Sure start children’s centres These centres are in the most disadvantaged areas. The services they provide are:- Good quality early learning, combined with full day care provision for children, this could be effective for both child and parents. The child would make friends, learn and develop their skills and their developmental stage. The parents may be able to go out and find work. There are effective links with Jobcentre Plus for training or employment. Their would be support and services to parents and children who may need different services. I. e. special needs. The workers there, give information and advice to parents on a range of subjects, I. e.  childcare, looking after babies and young children, education services for 3 and 4 year olds. They have drop in sessions and other activities for children and parents, this can help parents socialise with other parents, make friends, look at other children and see other children playing, parents playing with their children and learning them to do the same. It can stop parents form being isolated in their home, getting them out and active, letting them discover new activities, learning about themselves and others around them, discovering new hobbies.

Zagu Co. Background

CONTENT : Topic Page Analyze Russia at the time of the case, 1992, 1-2 (Using the PEST and Geography framework) Analyze Pepsi as a company using only the information in the case 3-4 Recommendations for Pepsi to become successful in Russia4-5 Answer the specific questions asked by Bill Shaddy in the last paragraph of the case 5-6 Pepsi challenge – Russia 1992 Pepsi is a soft drink produced and manufactured by PepsiCo. It is sold in many retail stores, places, restaurants, schools, cinemas and from vending machines. However, the article of â€Å"The Pepsi Challenge-Russia 1992† discusses on the challenge of hiring people as well as develop staffing compensation and training for the new Russia organization after finding the ineffective business. It is very important that an organization as Pepsi considers Russia environment before beginning re-organization. In fact, environmental analysis should be continuous and treat all aspects of planning. One of marketing tools that often uses to analyze environmental economic is PEST including political factors, economic factors, social factors, and technological factors. Political factor; According to beginning of year 1992 in Russia, the politics at that time is concerned to be communist before changing to democracy in May 1992. The regulation of business is based on government. Government policy influence laws that regulate all businesses and every international business agreement involve government to participate in every activity. The one of examples is that Pepsi hires employees through one of the government employment bureaus unless Pepsi forms a joint stock company, which is the window that allows foreigners to hire Russians directly. The politics in Russia seems to be unstable such as the sensitive between Russia and Ukraine resulting to Pepsi cannot hire people from Ukraine to be the part of PepsiCo in Russia. The country also lacks a legal framework for property rights. The movement of privatization is slow and controversy between different republic. The business contract has to renegotiate under turmoil situation. It can be conclude that the government influence in economics and social aspect. Economic factor; This is the one of significant factors which influences on PepsiCo. Business needs to consider the state of economy in short and long terms, and economic factors are the important tool for international marketing. In Russia, the economics seems to be capitalism, and a free market, but in fact people still stick to the communist system, so that the free looks unreal. There is less competition on market due to government regulation and control system. The economic environment has the unappreciated sign. The workers are inefficient, the organization presents overstaffing and nepotism, and the system also identifies as nepotism. The people are employed as presenting high employment rate, but they work with low efficiency and effectiveness. All of these result to low productivity and high inflation rate that is also mention on first paragraph; economic output declines around 20 percent on an annual basic, and the monthly inflation rate is double digits. The country lacks of a financial system and knowledgeable business. The writer compares the economic system of Russia with another country; In Russia does not have a well developed business system like India. If comparing GNP with Ukraine and Kazakhstan, Russia is quite lower than others. The number of GNP presents only US$ 5,400 per 149 million people. A globally traded currency should serve as a reliable and stable, but it does not act in Russia. â€Å"Some companies have paid in hard currency which fuels expectations of locals. Other companies have paid only rubles†(Honorio, P. 10) In the same business Coke dominates Russia market more than Pepsi; Pepsi has around six percent of the market in total soft drink sales. Therefore, this is the one talent issue for Pepsi to make more market share. Social factor; The social style and culture affect on international business. One problem why Pepsi cannot rapidly grow in Russia is language and cultural barriers. The culture is traditional. There are not many people who have English knowledge. Moreover, confidential issue should be careful because everyone alks and share information to each other in their society. The other interesting point is that Russians are not get use to western style resulting to difficulty of working in western company. Russian system is flexible and no specific rule in some topics; for example businesses cannot get reference checks for their employments. Because of social factors, Russians are less interest in foreign business even tho ugh there are many western companies in Russia, so that it creates the difficult work for HR department when they want to hire efficient labor. Technology factor; Technology is competitive advantage for international business. In Russia, there are fewer technologies to allow customers to easily access to products. All technologies base on the local resources. However, Pepsi use the technology to be the media of their advertising, such as television, and newspaper. Pepsi also adds the technology such as vending machine in their selling instead of using middle man or personal selling. Even though Pepsi want to use the high effective technology, it is useless because the distribution is state-owned and controlled. Analyze Pepsi as a company. In term of marketing process, there are many interesting key points which contribute its performance. 1. Research: Pepsi tries to build the Russian organization. Bill Shaddy is the company representative to do the research and analyze situation including culture, politics, resource and technology, social environment, demography, business, and human behavior. Even though there is another competition as coke that dominates the soft drink market in Russia, Pepsi wants to expand its market, and it is talent for Pepsi. 2. Target customer: all genders and ages are the target customers. The middle class is the main target of company that we can see example in India. There are several criteria to analyze its performance which are: * Defendable: it is competitive in its market because it preserves a great quality because Pepsi technicians trained the partners on quality control, and good service in store and out store. Moreover, it has loyal customers in America that can prove by marketing share. There is only one big company as Coca cola that produces the same product. Accessible: Pepsi is dispensed out of sidewalk fountain machines, and distribution to many retailers. * Expandable: there is an opportunity for selling its products, since there is high demand. Pepsi has a lot of franchises, and also creates the new taste for their products; for example, a lemon-flavored soft drink in the Soviet market. * Serviceable: generally, Pepsi relies on shelf space and positioning, as well as convenience packaging and provides the good service for all customers, but in Russian stores do not compete on service. Profitable: it is profitable because Pepsi has a lot of customers and the cost cut in building like the situation in Russia that Shaddy tries to find the cheapest office. Moreover, Pepsi hires many locals, so it can cut excessive payment. 3. Position: the Pepsi captures the code of worldwide business and value. Pepsi reserves the leader in soft drink market in U. S. and try to achieve in other regions. 4. Marketing Mix * Price: price is reasonable; the same price as local soft drink brands. In Russia, suppliers in the same product do not compete on price. Product: Good quality soft drink, and convenient package. * Promotion: Pepsi uses various channels to promote its product, such as news paper, television commercial, outdoor, kiosk displays, sponsored promotion, and events. * Place: Providing in everywhere, especially in American market. 5. Execute: to penetrate the existing market by using many promotion, keeping quality, and developing products. From the above points that make Pepsi achieves its success goal, we can conclude that the Pepsi marketing strategies meet the need of its customers. This situation can be called as touch point. Moreover, Pepsi also uses push and pull of marketing strategy. It advertises in public. This can be called as creating a demand strategy. When people hear or receive information about it, they go to get the product. Moreover, word of mouth is another channel of advertising which is useful for Pepsi. Recommendation; As we can see that Pepsi gains market share leadership in U. S. food store sales, but in most European and Asian markets where Coke has higher market share than Pepsi. Therefore, researching in all factors, and developing in those markets should be considered in order to be leadership in soft drink market. In Russia, 1992, there are many problems issued, such as politics, economic system, social factors, technology; all we know as PEST. There are some suitable ways to solve those problems as below, Political factor : The politics still bases on communist even it changed to democracy system. The polictics influences in business. Pepsi should slow down in its investment due to adjusting period of Russian government. Economic factor: Considering in international financial institution due to unstable economics in Russia during this period. Social factor: Education is the key factor to develop the system. Creating the organize culture to all Pepsi’s employees to make them to be proud in organization. Training is required to improve productivity. Using reward or bonus motivates employees to increase efficiency. Technology factor: Using more technologies offer consumer and business more innovative products and services. The company should hire the specialists to develop programs which support marketing plan, and Human Resource Management. Customer Relationship Management (CRM) should apply. The specific questions asked by Bill Shaddy; According to the last paragraph, the writer mentions on the Bill Shaddy question that â€Å"How to go about finding Russians that could become successful â€Å"Pepsi† people. How would he select them? And how should they be compensated, trained and managed? In my point of view, those questions are related to human resource management on recruitment and selection process. Shaddy has to consider all factors about Russia, especially social issue such as culture, education, demographics, and then all components should be included into the recruitment process and selection process in order to get the right person to the right job effectively. The first job is to identify the job opening as a Sales Manager and a Technical Engineering Manager through HR planning based on organizational values and code of conduct. Next step is to delicately determine the job description and job specification. This process should be clear and easy to understand. If lacking of candidate-qualification’s detail, it is difficult to find the right person due to under qualified applicants. Both a Sales Manager and a Technical Engineering Manager position are in management level; thus the minimum experience should be significant important qualify to handle the jobs. The other important part of recruitment is that recruiting sources and methods are chosen. There is no single, best recruiting technique, and the most appropriate for any given position depends on a number of factors. In this case, Russia is considered to be the communism, old fashion, and technology is not widely used, so that Shaddy should invest online recruitment in low proportion of recruitment cost. The method should be considered such as government employment agencies, searching through direct networking from foreign company, and print advertising. The reasons why government employment agencies should be used because Russia government plays high role in every activity of Russians. Another reason is talking with local people might make Russians more comfortable, confidence, and feel more reliable. They will not want to work for western companies because of development aspect; therefore, using government representative to find the effective people should be concerned. The benefit from using foreign company network is that company can be confident the knowledge and language ability of people who are hired. However, some situation might happen when Shaddy find the right people, but they are working for other companies. In this case, Pepsi should consider investing more money to motivate them to come to be the part of organization. There is another way is printing advertising. This way is the lowest investment, but getting high result. Pepsi has many retailer, outdoor events, and kiosks in Russia. Shaddy should use these channels to post a job advertisement. Many Russian might interest in job advertisement, and directly come to Shaddy. After finishing recruitment, a pool of qualified recruits is generated. Then, Shaddy should go to the step of selection. First, the people not meeting the essential selection criteria are eliminated first. The remaining are examined and those of them who most closely match the job specifications are identified and consideration. The job positions however require the experience to handle the job. The situation is that there are few Russians with relevant business experience, thus the intensive training program such as oversea training should be provided to them. Second, the test should be used for finding the appropriate Russians by testing ability, emotional intelligence, and specific thinking skill. The world-wide values of organization should be included in the test. For example, challenging assumptions to generate new ideas and approaches by situation testing. Next, the most important part of selection before hiring decision is the selection interview. Given people, who are selected, higher valid in prediction job performance, the focus should be on situational and behavioral questions. Shaddy should consider both their aspects and actions when they respond the questions. If Shaddy pays attention to all steps of recruitment and selection, Pepsi will get the efficient people to do the jobs. However, when getting the right people, how they should be compensated, trained and managed. The simple idea is that providing effective training programs in term of practice and theory, and these programs have to be analyzed and evaluated. The foreign assignment in the countries, in which PepsiCo succeeded, is helpful for new managers. There is the need to manage with a workforce and management colleagues whose cultural factors may be dramatically different from their own, and the considerable stress in foreign land can bring to bear on manager position, but they can learn other things from effective organizations in foreign countries so as to apply to use in Russia. The experience is also helping new managers to solve the problems which might be occurred during working. If Shaddy carefully consider in all above issues, he will hire the proficient Russians to become successful â€Å"Pepsi† people, and significantly contributes to be successful. Zagu Co. Background I. Company Background It took several months of experimentation, product sampling and planning before the first Zagu store was launched in April 0f 1999. Zagu was pioneered by a young enterprising lady with a degree in Food Science from University of British Columbia in Vancouver, Canada. To this date, Zagu has blended more than 40 million pearl shakes. This is a pretty good number for something that they just call a passing fad. Zagu has grown from a tiny kiosk to a current network of over 290 outlets nationwide. Zagu has also gained recognition locally through awards such as the National Consumer Quality Awards and the Parangal ng Bayan People’s Choice Awards, and International recognition through our partner in Sydney, Australia. From Its humble beginning to its present success, Zagu has proven that it is not just a passing fad. 85% of their current stores have been occupying the same leased space for more than three years. Zagu foods can be found in malls, supermarkets and roadside locations. Behind the success of every Zagu store is the professional management team and dedicated employees committed to putting the customer first and achieving excellence in everything. The company bears the vision of providing fun, deliciously appetizing, uniquely enchanting food and beverage products while maintaining their commitment to uncompromised quality at economical rates with a heartening purpose to cater to society’s needs, taste and preferences; rather than simply convincing their customers to try and like whatever products they develop. The company’s mission is to provide the best quality, reasonably priced products in the Food and Beverage Industry and to continuously generate awareness, interest and desire for their products, resulting in frequent purchases. The objective of the company is to promote, protect and maintain their image at all times. Another is to make sure that each employee provides quality products and offer excellent service to all customers. Last is to make sure that all outlets are properly laid out, maintained and profitable. We have chosen Zagu – SM Manila outlet to have our study conducted. We would like to make a study regarding the process of making a shake in one of the famous shake store in the Metro – Zagu. Standard time data are element time standards, from time studies, that have been proven to be accurate and reliable. Analysts classify and file element standards so they can be readily abstracted when needed. The application of standard time data is fundamentally an extension of the same process used to arrive at allowed times through a stopwatch time study. Standard data can have several levels of refinement: motion, element, and task. The more refined the standard data element, the roader the range of usage. Standard Data are compiled from different elements in time studies of a given process over a period of time. Time Study is a technique for establishing an allowed time standard for performing a given task. This technique is based on measuring the work content of the prescribed method.

Explain the ultimate defeat of the Plains Indians by whites. Select at least three major reasons for the decline of the Plains culture; then tell which you think was the most important and why. Essays

Explain the ultimate defeat of the Plains Indians by whites. Select at least three major reasons for the decline of the Plains culture; then tell which you think was the most important and why. Essays Explain the ultimate defeat of the Plains Indians by whites. Select at least three major reasons for the decline of the Plains culture; then tell which you think was the most important and why. Essay Explain the ultimate defeat of the Plains Indians by whites. Select at least three major reasons for the decline of the Plains culture; then tell which you think was the most important and why. Essay Explain the ultimate defeat of the Plains Indians by whites. Select at least three major reasons for the decline of the Plains culture; then tell which you think was the most important and why. By mrogersl 996 FRQ: Explain the ultimate defeat of the Plains Indians by whites. Select at least three major reasons for the decline of the Plains culture; then tell which you think was the most important and why. From the time that the Spanish reached the New World in 1492, European powers, and later on American, consistently tried to quash the native people, one way or nother. Throughout the 1800s, and especially during the Gilded Age, the federal governments attempts to confine the Native Americans to certain areas were largely ineffective. This was the case because the Plains Indians, along with other tribes, rejected the idea of formal authority and defined territory. This caused friction between the Natives and the government, leading to what would later on be known as the Plains Wars. Ultimately, the Plains Indians were defeated, due to the federal overnments willingness to deploy military force, the settlement of Indian lands by homesteaders and railroads, and especially the destruction of the buffalo upon which the Indian way of life depended. With the influx of miners into traditional tribal lands during the Gold Rush, many came and took land wherever they pleased. In order to avoid conflict, the federal government and five tribes signed the Fort Laramie Treaty of 1868, which gave certain exclusive land rights to the tribes, such as ownership of the Black Hills. However, with respassing by gold prospectors onto the Black Hills, the Indians retaliated and attacked, leading to the seize of the Black Hills in 1877. This marked the beginning of the Plains Wars. The federal governments willingness to deploy unrelenting military force was one of the causes leading to the defeat of the Plains Indians. Hostile encounters with the U. S. armed forces often ended in great loss for the Indians, steadily decreasing their populations, and reducing the numbers of warriors they had. The tribes populations had declined so much that they were consistently utnumbered, and could not launch major battles. The decline of the Plains Tribes was also brought about in part by the arrival of homesteaders and railroads onto former Indian lands. The settlement of homesteaders onto their new, free lands came at an expense to native life. Their settlements made it more difficult for the tribes to migrate throughout the Plains to find buffalo. Likewise, the emergence of railroads onto the Plains made life more difficult, by making it harder for the natives to travel, and also by carrying more estward bound passengers, looking to claim more land in native territory. Also, the growth of the railroads led (partially) to the greatest cause of the decline of the Plains From the time railroads were brought into the Plains, thousands of buffalos had been killed, whether it be by being injured by trains, or the influx of white hunters, looking to claim buffalo pelts. The rapid decline in the buffalo population pushed the species nearly into extinction, and with it, nearly destroyed native plain life, which entered around the buffalo for food, clothing, shelter, and worship. Although the governments military force and the influx of homesteaders, gold prospectors, and railroads both led to the defeat of the Plains Indians, the mortal blow to the tribes was the loss of the buffalo. The Indians had depended on the buffalo for food and clothing, and although the Dawes Act allotted land to the Natives, the Plains had never been a conducive environment for an agrarian lifestyle. The loss of the great herds of buffalo sealed the tribes ultimate and impending doom.

Edit and Proofread Your College Essay in Eight Steps

Edit and Proofread Your College Essay in Eight Steps Editing is a necessary part of the writing process. When you edit something you write, you inevitably make it better. This is especially true when it comes to writing essays.  Proofreading and editing your essay can seem tedious, but it is actually a simple task if you tackle it in an organized manner. Just remember to take it slow and check for one thing at a time. Step One: Use the Spellchecker Chances are you used a word processor to compose your essay. Most word processing programs are equipped with a spellchecker. To begin editing your essay, use the spellchecker option to check for spelling errors. Correct problems as you go. Next, use the grammar checker on your word processing program (if it has one) to check for grammar errors. Most grammar checkers now look for comma usage, run-on sentences, passive sentences, tense problems, and more. Using your judgment and the grammar checker’s suggestions, edit your essay. Step Two: Print Your Essay Now it’s time to begin manually checking your essay. You could do this on your computer but it is better to print a copy if you can. Errors will be easier to catch on paper than on a computer screen. Step Three: Review Your Thesis Statement Begin by reading the thesis statement of your essay. Is it clear and easy to understand? Does the content of the essay properly support the statement? If not, consider revising the statement to reflect the content. Step Three: Review the Introduction Make sure that your introduction is concise and adequately developed. It should be more than a statement of your intentions and opinion. The introduction should set the tone of your essay- a tone that continues throughout. The tone should be consistent with the subject matter and the audience that you want to reach. Step Four: Review the Paragraph Structure Check the paragraph structure of your essay. Each paragraph should contain pertinent information and be free of empty sentences. Get rid of any sentence that seems slightly irrelevant. Also, check your transition sentences. Your essay will appear choppy is there is not a clear transition from one idea into the next. Step Five: Review the Conclusion The conclusion of your essay should reference your thesis statement. It should also be consistent with the structure and/or argument of your essay. Take extra time to polish your conclusion. It will be the last thing the reader sees and the first thing that they remember. Step Six: Read Your Essay Aloud Next, read your essay aloud. Pause in your reading as punctuation indicates. This will help you determine how your essay flows and sounds. If you hear something that you don’t like, change it and see if it sounds better. Step Seven: Manually Check Spelling, Grammar, and Punctuation Once the content of your essay has been rewritten, it’s essential that you manually check for spelling, grammar, and punctuation errors. Your word processor will not catch everything. Check carefully for subject/verb agreement, tense sequence, plurals and possessives, fragments, run-ons, and comma usage.   Step Eight: Get Feedback If possible, have someone else read your essay and offer suggestions for improvement. If you don’t have anyone who can do this for you, do it yourself. Because you’ve spent so much time looking at it by now, set your essay aside for a couple of days before going back to it. This will allow you to critique it with a fresh pair of eyes. Editing and Proofreading Tips When writing your essay, make sure you allow time for edits.Follow the rules of your assignment. If you were given a word count, abide by it.Fact check. Fact check. Fact check.For a more organized essay, create an outline prior to writing. When you edit, refer to your outline to make sure that you covered all of the necessary points.Proofread slowly. Its easy to miss errors when you read too fast.

Gender Issue in Asia Performance Essay Example | Topics and Well Written Essays - 1750 words

Gender Issue in Asia Performance - Essay Example The Balinese traditional theatre is a highly ritualistic performance form with all kinds of beliefs, myths, traditions and spiritual experiences associated with it. This is why Artaud (1995) had observed that â€Å"our (Westerners’) purely verbal theatre [†¦] could learn a lesson in spirituality from Balinese theatre† (p.301). On the other hand, the Western theatre had largely been evolved out of the rural and folk traditions as early as from the beginning of twentieth century (Turner, 2011, p.68). Turner (2011) has discussed this phenomenon by saying, â€Å"developments from the twentieth century onwards in Western theatre practice have often demonstrated an eclecticism that has led to a pick and mix theatrical culture† (p.68). This is manifested in terms of intercultural influences on the Western dance and theatre traditions. Another aspect of Western performances has been the comparative gender-neutrality of it as a whole, when it comes to characterizatio n and casting, which can be attributed to a social structure that has accepted gender equality as its proclaimed ideal. A strong feminist theatre has also been present in the West as early as from 1960s onwards.But in an Asian country like Bali, it is the rituals and traditions that rule almost all the classical dance and theatre forms. And it has been as an extension of the patriarchal social tradition that women were not allowed to perform the traditional dance drama, Topeng, which is mostly about the â€Å"exploits of male heroes".... hen it comes to characterization and casting, which can be attributed to a social structure that has accepted gender equality as its proclaimed ideal. A strong feminist theatre has also been present in the West as early as from 1960s onwards (Code, 2003, p.471). But in an Asian country like Bali, it is the rituals and traditions that rule almost all the classical dance and theatre forms. And it has been as an extension of the patriarchal social tradition that women were not allowed to perform the traditional dance drama, Topeng, which is mostly about the â€Å"exploits of male heroes who are usually involved in a struggle for power† (Slattum, Schraub and Geertz, 2003, p.20). Gender-bending in Balinese theatre has been a topic of interest for many researchers and social observers (Palermo, 2009; Ballinger, 2005). Challenging the predominance of female impersonators in Balinese performing arts, women began to enter the traditional theatre realm in the beginning of the twentieth century but the number of women performers were very limited (Diamond, 2008, p.231). But by the end of twentieth century, the situation has changed to such an extent that: There were all-male arja (classical Balinese operetta) troupes and two women’s mask troupes. Today, there are all-women gamelan groups in every regency and a wave of women performers staging ‘unconventional’ theatre and dance (Ballinger, 2005). Even before the large scale entry of Balinese women performers into Balinese traditional theatre, there were many Western women who learned these dance forms like, Tiffany Strawson, Carmencita Palermo and Jane Turner (Theatre firefly, 2010/11; Palermo, 2009, Turner, 2011). Palermo (2009) has narrated her experience of becoming a Topeng performer and has said, â€Å"when I first began my